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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Buying Peace of Mind
After diving into the World of Ergodicity I took a step back and let the information settle in. Was there really a point there? Was...
Merle van den Akker
Nov 25, 20214 min read
Open Hiring
Have you ever been on the job market? I have been through several job applications, like many people. And several is a real...
Merle van den Akker
Nov 18, 20214 min read
Defaults, Deviation, Blame & Innovation
In my past articles I’ve been talking about satisficing and regret – two topics quite linked to each other, but not always in the way you...
Merle van den Akker
Nov 4, 20215 min read
But What If You'd Regret It?
In my previous article I made an argument for satisficing rather than maximizing. The homo economicus might have the time to endlessly...
Merle van den Akker
Sep 23, 20216 min read
Time to Settle: An Argument for Satisficing
Settling. It sounds dirty. Maybe even a bit sad. It sounds like you’ve given up. You’re frustrated and just can’t take anymore. You just...
Merle van den Akker
Sep 16, 20214 min read
Ergodicity: What Does it Mean for Behavioural Science?
If you’ve been around in the behavioural science space for a while one term cannot have escaped you: ergodicity. The word gets thrown...
Merle van den Akker
Sep 9, 20217 min read
A Miaowing Debit Card?!
ANNA, a company managing your business finances through invoicing, tracking your expenses and sorting your company taxes, has recently...
Merle van den Akker
Sep 2, 20214 min read
The Dark Side of Goals: Forever Moving Milestones
I've written several articles about achieveing your goals, the implementation of behaviour change through several tools such as COM-B,...
Merle van den Akker
Jul 29, 20216 min read
The -udge Returns: The Kludge!
Excuse me [formal address] do you have time to discuss our Lord and Saviour, the -udge? Today in the -udge saga: the kludge! Now...
Merle van den Akker
Jul 22, 20214 min read
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