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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Maddie Quinlan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 27, 20238 min read
Money Management isn't Hard - It's Boring
I’ve been on a personal finance kick lately. My 3 previous posts were on the financial hierarchy, financial influencers (‘finfluencers’)...
Merle van den Akker
Mar 23, 20234 min read
Interview with Sarah Osman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 20, 202310 min read
Putting the FUN Back in Finance
In my previous post I outlined some reasons why I have strong and predominantly negative feelings towards a lot of finfluencers (not all...
Merle van den Akker
Mar 16, 20234 min read
Interview with Silvia Cottone
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 13, 20234 min read
Why I HATE Finfluencers
‘Finfluencers’ or just financial influencers, to explain what the term actually means, have been the bane of my existence. I have...
Merle van den Akker
Mar 9, 20235 min read
Interview with Sarah Kneebone
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 6, 20236 min read
The Financial Hierarchy Explained - and What it Means for Financial Decision-Making
Behavioural scientists in the personal/consumer/household finance domain are trying to make people off better, financially. But very...
Merle van den Akker
Mar 2, 20235 min read
Interview with Piyush Tantia
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 27, 20234 min read
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