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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Silvia Cottone
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 13, 20234 min read
Why I HATE Finfluencers
‘Finfluencers’ or just financial influencers, to explain what the term actually means, have been the bane of my existence. I have...
Merle van den Akker
Mar 9, 20235 min read
Interview with Sarah Kneebone
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 6, 20236 min read
The Financial Hierarchy Explained - and What it Means for Financial Decision-Making
Behavioural scientists in the personal/consumer/household finance domain are trying to make people off better, financially. But very...
Merle van den Akker
Mar 2, 20235 min read
Interview with Piyush Tantia
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 27, 20234 min read
No Default Is Also a Default
As soon as you try to change a system there will be resistance. People don’t like change; they are novelty averse, risk averse (the new...
Merle van den Akker
Feb 23, 20235 min read
Interview with Carlos Hoyos
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 20, 20239 min read
What It's Truly Like Leaving Academia
I knew before I submitted my PhD that I was leaving academia. Throughout the PhD I had experienced aspects of academia that just weren’t...
Merle van den Akker
Feb 16, 20234 min read
Interview with James Elfer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 14, 20233 min read
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