top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Bing Feng
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 6, 20234 min read
Book Review: How Economics Can Save The World
I don’t normally write book reviews on this blog. I have written articles mentioning books I think are a good starting point for getting...
Merle van den Akker
Feb 2, 20233 min read
Interview with Allison Zelkowitz
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 30, 20238 min read
Approaching Debt: Financially and Behaviourally.
Most New Year’s resolutions have a financial element to them. The most popular one? Debt reduction. If you’ve got one debt your approach...
Merle van den Akker
Jan 26, 20234 min read
Interview with Christopher Boyce
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 23, 202315 min read
A Cautiously Optimistic Approach to New Year’s Resolutions.
New year, new you. Well, the same old you with some new aspirations. Or the same aspirations from new years’ past. Meaning that something...
Merle van den Akker
Jan 19, 20235 min read
Interview with Mirea Raaijmakers
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 16, 20234 min read
Highlights of 2022 – and what Behavioural Science to take into 2023
It’s common for content creators to track the performance of their content. What did well? And what bombed…? With a focus on the...
Merle van den Akker
Jan 12, 20234 min read
Interview with Sarah Newcomb
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...
Merle van den Akker
Jan 9, 20237 min read
bottom of page