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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Zsofia Belovai
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 21, 20224 min read
How to Handle a Credit Card in a Behaviourally Informed Way.
In the previous article we discussed the many pitfalls of selecting a credit card and how to select a card in a behaviourally informed...
Merle van den Akker
Nov 17, 20226 min read
Interview with Susan Thorp
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 14, 20223 min read
How to Select A Credit Card. In a Behaviourally Informed Way.
I have written a lot of articles on how easier payment methods are robbing you blind. It has very little to do with you, and much more...
Merle van den Akker
Nov 10, 20226 min read
Interview with Anisha Singh
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 7, 20225 min read
A Mixed Methods Approach for the Benefit of Behavioural Science
In terms of methodology behavioural science, amongst many other fields of study, has greatly benefited from developments in data science....
Merle van den Akker
Nov 3, 20225 min read
Interview with Arron Child
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...
Merle van den Akker
Oct 31, 20227 min read
Individual vs. System: Stop Blaming the Consumer!
Recently it seems an article by Chater and Loewenstein has gone viral. It’s their work on individual change perspectives in public policy...
Merle van den Akker
Oct 27, 20224 min read
Interview with Robert Slonim
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 24, 20225 min read
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