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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with David Grosse
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 5, 20228 min read
Back to the Basics: Save Now – Buy Later!
If you’ve been here a while you know I’m not a massive fan of either credit cards or their really-not-so-distant cousin, the BNPL...
Merle van den Akker
Dec 1, 20224 min read
Interview with Robert Meza
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 28, 20225 min read
Why Did Academia Become so Sh*t?
As most of my friends and I have finished up our PhDs, we tend to get together and take some reflections. Most of us, even if we have...
Merle van den Akker
Nov 24, 20225 min read
Interview with Zsofia Belovai
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 21, 20224 min read
How to Handle a Credit Card in a Behaviourally Informed Way.
In the previous article we discussed the many pitfalls of selecting a credit card and how to select a card in a behaviourally informed...
Merle van den Akker
Nov 17, 20226 min read
Interview with Susan Thorp
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 14, 20223 min read
How to Select A Credit Card. In a Behaviourally Informed Way.
I have written a lot of articles on how easier payment methods are robbing you blind. It has very little to do with you, and much more...
Merle van den Akker
Nov 10, 20226 min read
Interview with Anisha Singh
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 7, 20225 min read
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