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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
My Behavioural Science Christmas 2022 Reading List!
I don’t know about you, dear reader, but 2022 has not been the greatest year for me in terms of reading. I have started several books,...
Merle van den Akker
Dec 22, 20223 min read
Interview with Sara Bru Garcia
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 19, 20225 min read
Finding Your Money Personality
Have you ever considered your money personality? Sure, you know your own background; you know whether you were raised poor, rich or...
Merle van den Akker
Dec 15, 20225 min read
Interview with Vishal George
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 12, 20229 min read
How to Avoid the Mental Overload and Burn-out with All the Cost of Living News
You may have noticed, but we are going through a cost of living crisis. And I say you may have noticed, but I’m pretty damn sure you have...
Merle van den Akker
Dec 8, 20224 min read
Interview with David Grosse
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 5, 20228 min read
Back to the Basics: Save Now – Buy Later!
If you’ve been here a while you know I’m not a massive fan of either credit cards or their really-not-so-distant cousin, the BNPL...
Merle van den Akker
Dec 1, 20224 min read
Interview with Robert Meza
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Nov 28, 20225 min read
Why Did Academia Become so Sh*t?
As most of my friends and I have finished up our PhDs, we tend to get together and take some reflections. Most of us, even if we have...
Merle van den Akker
Nov 24, 20225 min read
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