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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Owain Service
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 18, 20223 min read
Behavioural Change Should Target Trends – Not Events.
A lot of literature on behavioural change focuses on how to slowly and incrementally integrate a new behaviour into your life. Think of...
Merle van den Akker
Apr 14, 20224 min read
Interview with Alex Rees-Jones
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 11, 20228 min read
The Effect of Payment Methods on Personal Finance Management: My PhD Summarised!
The main point for me to start this blog was to be able to disseminate academic work to an audience that was much wider than academia....
Merle van den Akker
Apr 7, 20228 min read
Interview with Heather Mann
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 4, 20226 min read
Challenging the Challengers: Watchdogs vs. Neobanks
If you’ve been following this blog for a while, you know that I have a high opinion of neobanks and (most) other companies working in the...
Merle van den Akker
Mar 31, 20224 min read
Interview with Gareth J. Harvey
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 28, 20228 min read
The Value of Having a Play Account
Having moved to Australia I’ve come into a very different mindset towards money. People seemed oddly informed here about managing...
Merle van den Akker
Mar 24, 20225 min read
Interview with Dennie van Dolder
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 21, 20227 min read
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