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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Carlos Vazquez
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 9, 20225 min read
Reclaiming Your Identity After Leaving Academia
For those of you who’ve followed the blog for a long(er) time, you’ll have realised that I did make the decision to leave academia after...
Merle van den Akker
May 5, 20224 min read
Interview with Pete Dyson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 2, 20225 min read
The Story Your Brain Tells You
Not too long ago I was watching a YouTube video by Better Ideas, a self-improvement channel making content on, well, unsurprisingly,...
Merle van den Akker
Apr 21, 20226 min read
Interview with Owain Service
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 18, 20223 min read
Behavioural Change Should Target Trends – Not Events.
A lot of literature on behavioural change focuses on how to slowly and incrementally integrate a new behaviour into your life. Think of...
Merle van den Akker
Apr 14, 20224 min read
Interview with Alex Rees-Jones
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 11, 20228 min read
The Effect of Payment Methods on Personal Finance Management: My PhD Summarised!
The main point for me to start this blog was to be able to disseminate academic work to an audience that was much wider than academia....
Merle van den Akker
Apr 7, 20228 min read
Interview with Heather Mann
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 4, 20226 min read
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