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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Influence of Culture on Conspicuous Consumption
Conspicuous consumption – the idea of consuming as a signal of value to others – is something I always struggled to understand. Not...
Merle van den Akker
Jun 9, 20224 min read
Interview with Jana Gallus
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 6, 20224 min read
More Behavioural Financial Non-Advice
In part 1 I outlined 6 key pieces of information behavioural science has dug out on managing your money. We discussed knowing where your...
Merle van den Akker
Jun 2, 20226 min read
Interview with Jonathan Berman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 30, 20224 min read
The Metaverse: Explanation from a Behavioural Scientist
Chances are that you’ve heard of the Metaverse. It’s vaguely linked to Facebook and whatever Zuckerberg is up to these days. It also...
Merle van den Akker
May 26, 20226 min read
Interview with Ellen Peters
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 23, 20224 min read
Behavioural Science on Personal Finance
This is not financial advice! As the subheader indicates, this is not financial advice. I'm not qualified. Most people giving financial...
Merle van den Akker
May 19, 20226 min read
Interview with Philip Fernbach
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 16, 20223 min read
The Seven Systems of Memory
A while back I was having dinner with a friend of mine who holds a PhD in neuroscience. We were discussing, or rather criticizing, some...
Merle van den Akker
May 12, 20224 min read
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