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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Matej Sucha
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 24, 20217 min read
Things Behavioural Science Cannot Do
Not too long ago I had an Instagram Live with the Masterclass Initiative. For context: this is an African initiative that invites experts...
Merle van den Akker
May 20, 20215 min read
Interview with Matt Wallaert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 17, 20215 min read
PARAnormal To Do Lists
There’s been a lot of “to do” about to-do-lists recently (forgive me the pun). And because I’m an optimization junkie, I have tried most...
Merle van den Akker
May 13, 20216 min read
Interview with Nick Mishkin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 10, 20216 min read
Economics – According to Your Genes
Genoeconomics is an interdisciplinary field, combining molecular genetics and economics. It’s based on the idea that economic indicators...
Merle van den Akker
May 6, 20216 min read
Interview with Hersh Shefrin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 3, 20215 min read
Does Nudge Need to Budge?
Nudge. If there’s one keyword to summarise a lot of behavioural science based interventions it would be this one. Whether we like or not....
Merle van den Akker
Apr 29, 20214 min read
Interview with April Vellacott
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 26, 20215 min read
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