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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Nick Mishkin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 10, 20216 min read
Economics – According to Your Genes
Genoeconomics is an interdisciplinary field, combining molecular genetics and economics. It’s based on the idea that economic indicators...
Merle van den Akker
May 6, 20216 min read
Interview with Hersh Shefrin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 3, 20215 min read
Does Nudge Need to Budge?
Nudge. If there’s one keyword to summarise a lot of behavioural science based interventions it would be this one. Whether we like or not....
Merle van den Akker
Apr 29, 20214 min read
Interview with April Vellacott
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 26, 20215 min read
Do You Really Need a Degree in Behavioural Science?
Through putting myself and my opinions out in the world (read: blogging without privacy settings), a lot of people have reached out to me...
Merle van den Akker
Apr 22, 20215 min read
Interview with William Mailer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 19, 20217 min read
The Law of Attraction
There is this phenomenon which has been around for a long time now. It’s had the entire media-hype-circus and I’m sure there’s courses on...
Merle van den Akker
Apr 15, 20215 min read
Interview with David Perrott
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 12, 20217 min read
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