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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Do You Really Need a Degree in Behavioural Science?
Through putting myself and my opinions out in the world (read: blogging without privacy settings), a lot of people have reached out to me...
Merle van den Akker
Apr 22, 20215 min read
Interview with William Mailer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 19, 20217 min read
The Law of Attraction
There is this phenomenon which has been around for a long time now. It’s had the entire media-hype-circus and I’m sure there’s courses on...
Merle van den Akker
Apr 15, 20215 min read
Interview with David Perrott
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 12, 20217 min read
The Future of Money
We have seen the introduction and popularization of many different payment methods: credit cards (1960s), debit card (1980s), online...
Merle van den Akker
Apr 8, 20217 min read
Interview with Grant Donnelly
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 5, 20214 min read
One Bias, Two Bias, Three Bias...
If you look above you can see the bias codex. If I remember correctly, this is the 2016 model. It looks beautiful. It is beautiful. It's...
Merle van den Akker
Apr 1, 20214 min read
Interview with Ian Bright
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Mar 29, 20216 min read
Social Intelligence in the Workplace
Last but not least in this mini series on intelligence: social intelligence, or the social quotient (SQ). I’ll be honest, I left this one...
Merle van den Akker
Mar 25, 20214 min read
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