top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Behavioural Finance: Part 1
In today's article Wim Steemers educates us on behavioural finance: how to use behavioural science to invest your money wisely. This is...
Merle van den Akker
Jun 24, 20208 min read
Interview with Christina Gravert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 22, 20204 min read
Hiding Your Money
Monzo has introduced a new feature on its money managing app. And when Monzo goes, many others follow. What is this new feature? Hiding...
Merle van den Akker
Jun 19, 20203 min read
Behavioural Science vs. Marketing
As behavioural economics, and its cousin behavioural science, move into the business domain, and are settling down in sales, user...
Merle van den Akker
Jun 17, 20203 min read
Interview with Eva Krockow
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 15, 20204 min read
Reaching Beyond the PhD-Unit
In the past weeks it is unsurprising that I, like many, have had a few online calls and meetings. Quite normal given the circumstances. I...
Merle van den Akker
Jun 12, 20203 min read
The Flag and the NFL
In 2016 Colin Kaepernick precipitated both widespread protests across the league and huge controversy by kneeling during the pre-game...
Merle van den Akker
Jun 10, 20207 min read
Interview with Amy Bucher
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 8, 20207 min read
Our Post-COVID Behaviour
In today’s post we are going to talk about the changes in our behaviour during COVID-19, and whether we think these changes, some...
Merle van den Akker
Jun 5, 20206 min read
bottom of page