top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Eva Krockow
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 15, 20204 min read
Reaching Beyond the PhD-Unit
In the past weeks it is unsurprising that I, like many, have had a few online calls and meetings. Quite normal given the circumstances. I...
Merle van den Akker
Jun 12, 20203 min read
The Flag and the NFL
In 2016 Colin Kaepernick precipitated both widespread protests across the league and huge controversy by kneeling during the pre-game...
Merle van den Akker
Jun 10, 20207 min read
Interview with Amy Bucher
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 8, 20207 min read
Our Post-COVID Behaviour
In today’s post we are going to talk about the changes in our behaviour during COVID-19, and whether we think these changes, some...
Merle van den Akker
Jun 5, 20206 min read
Doing “Just” the PhD isn’t Good Enough.
Disclaimer before we even start, as I know the title is nice and controversial: I’m not here to tell you that your work isn’t valid, that...
Merle van den Akker
Jun 3, 20205 min read
Interview with Nurit Nobel
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 1, 20206 min read
How the Dutch Handle Money
Going Dutch. It’s a popular phrase indicating that you’re splitting the bill, either equally or just paying for your own things and...
Merle van den Akker
May 29, 20206 min read
Is Behavioural Science just too WEIRD?
Weird. It’s a word which connotates a deviation from norms or normality, often used in a negative to neutral way, almost never used in a...
Merle van den Akker
May 27, 20205 min read
bottom of page