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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Silja Voolma
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 4, 20203 min read
Change Your Mind Before You Change Your Life
Today everything seems to be about change. Improvement. Reaching new goals. But as we know, change is not that easy. Especially sudden...
Merle van den Akker
May 1, 20204 min read
Is Your Life SMART?
In the last article I talked about the need to change your mindset, before you dive in haphazardly into changing your life. Now, once in...
Merle van den Akker
Apr 29, 20205 min read
Interview with Kelly Shortridge
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 27, 20204 min read
The PhD Application Process Explained
I have written a multitude of articles on doing a PhD, and the whole experience it entails. They are some of my most popular articles,...
Merle van den Akker
Apr 24, 202010 min read
Dirty Money: The Effect of COVID-19 on Cash Usage
During the COVID-19 outbreak, before most of the social distancing and social isolation measures were put in place, there were several...
Merle van den Akker
Apr 22, 20204 min read
Interview with Michael Hallsworth
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 20, 20205 min read
COVID-19: The Aftermath from a Behavioral Science Perspective
Spending In my previous articles on spending during COVID-19 and on journaling your spending I have already addressed that COVID-19 is a...
Merle van den Akker
Apr 17, 20205 min read
Are You Panic Working Yet?
People react to stress and crises very differently. Some people deflate like a balloon and are unable to cope with the bare necessities...
Merle van den Akker
Apr 15, 20206 min read
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