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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
How To Invest So That You Never Go Bust?
Investing money is a topic that I try to stay away from myself. Why? Because I've always focused on personal and microfinance, to the...
Merle van den Akker
May 13, 20204 min read
Interview with Kristen Berman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 11, 20207 min read
The Good, The Bad and The Ugly: Stereotypes in Academia.
We need to get rid of the stereotypes of old, white men in armchairs, reading dusty books no one has ever heard of, or writing even...
Merle van den Akker
May 8, 20206 min read
Behavioural Science isn't Always the Answer...
If there's one thing that COVID-19 has shown me, it's that implementing behavioural science, or fully relying on behavioural insights can...
Merle van den Akker
May 6, 20205 min read
Interview with Silja Voolma
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 4, 20203 min read
Change Your Mind Before You Change Your Life
Today everything seems to be about change. Improvement. Reaching new goals. But as we know, change is not that easy. Especially sudden...
Merle van den Akker
May 1, 20204 min read
Is Your Life SMART?
In the last article I talked about the need to change your mindset, before you dive in haphazardly into changing your life. Now, once in...
Merle van den Akker
Apr 29, 20205 min read
Interview with Kelly Shortridge
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 27, 20204 min read
The PhD Application Process Explained
I have written a multitude of articles on doing a PhD, and the whole experience it entails. They are some of my most popular articles,...
Merle van den Akker
Apr 24, 202010 min read
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