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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Doing “Just” the PhD isn’t Good Enough.
Disclaimer before we even start, as I know the title is nice and controversial: I’m not here to tell you that your work isn’t valid, that...

Merle van den Akker
Jun 3, 20205 min read


Interview with Nurit Nobel
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jun 1, 20206 min read


How the Dutch Handle Money
Going Dutch. It’s a popular phrase indicating that you’re splitting the bill, either equally or just paying for your own things and...

Merle van den Akker
May 29, 20206 min read


Is Behavioural Science just too WEIRD?
Weird. It’s a word which connotates a deviation from norms or normality, often used in a negative to neutral way, almost never used in a...

Merle van den Akker
May 27, 20205 min read


Interview with Prince Ghuman
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 25, 20204 min read


What Skills Do You Need As a Behavioral Economist?
Last week I celebrated having uploaded 40 interviews with prominent people in behavioural science. Quite the achievement I'd say! I hope...

Merle van den Akker
May 22, 202013 min read


What is a Behavioural Economist?
The behavioural economist. It is a peculiar animal difficult to find in the wild. It often looks lost, trying to merge economic...

Merle van den Akker
May 20, 20204 min read


Interview with Aline Holzwarth
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 18, 20206 min read


Is the Second Year PhD Blues a Real Thing?
There seems to be the idea that the second year of the PhD, which is often the middle year, is the worst of the PhD. The excitement wears...

Merle van den Akker
May 15, 20204 min read
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