top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Prince Ghuman
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 25, 20204 min read


What Skills Do You Need As a Behavioral Economist?
Last week I celebrated having uploaded 40 interviews with prominent people in behavioural science. Quite the achievement I'd say! I hope...

Merle van den Akker
May 22, 202013 min read


What is a Behavioural Economist?
The behavioural economist. It is a peculiar animal difficult to find in the wild. It often looks lost, trying to merge economic...

Merle van den Akker
May 20, 20204 min read


Interview with Aline Holzwarth
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 18, 20206 min read


Is the Second Year PhD Blues a Real Thing?
There seems to be the idea that the second year of the PhD, which is often the middle year, is the worst of the PhD. The excitement wears...

Merle van den Akker
May 15, 20204 min read


How To Invest So That You Never Go Bust?
Investing money is a topic that I try to stay away from myself. Why? Because I've always focused on personal and microfinance, to the...

Merle van den Akker
May 13, 20204 min read


Interview with Kristen Berman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
May 11, 20207 min read


The Good, The Bad and The Ugly: Stereotypes in Academia.
We need to get rid of the stereotypes of old, white men in armchairs, reading dusty books no one has ever heard of, or writing even...

Merle van den Akker
May 8, 20206 min read


Behavioural Science isn't Always the Answer...
If there's one thing that COVID-19 has shown me, it's that implementing behavioural science, or fully relying on behavioural insights can...

Merle van den Akker
May 6, 20205 min read
bottom of page