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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Greg B. Davies
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Apr 13, 20206 min read


Journaling Your Spending: Worth It?
When it comes to organizing our lives, we have increasingly moved to doing it all online. Our diaries are linked to our e-mail to...

Merle van den Akker
Apr 10, 20205 min read


COVID-19 and Personal Finance: The Ultimate Re-Set
We are currently all at home (well most of us as we don’t have vital-jobs). We can’t really go out. The only real break from home that we...

Merle van den Akker
Apr 8, 20206 min read


Interview with Colin Camerer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Apr 6, 202011 min read


Fifty Shades Darker: More Dark Patterns Manipulating Your Behaviour!
Last week I released an article discussing three sets of dark patterns: fake scarcity, time pressure and hidden costs. Today, we dive...

Merle van den Akker
Apr 3, 20205 min read


Compliance During COVID-19: Are We Just Too Relaxed About It?
Both England and the Netherlands are in lockdown, practicing social distancing, and having shut down all non-vital jobs if the work can’t...

Merle van den Akker
Apr 1, 20206 min read


Interview with Kelly Peters
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 30, 20208 min read


Dark Patterns: How Are you Being Tricked?
You give a social media platform permission to contact everyone in your contact list (whether they are part of that platform already or...

Merle van den Akker
Mar 27, 20205 min read


What To Do From Home
I normally write articles on behavioural science, personal finance and how to manage your PhD and just survive in academia, so writing...

Merle van den Akker
Mar 25, 20206 min read
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