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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Dirty Money: The Effect of COVID-19 on Cash Usage
During the COVID-19 outbreak, before most of the social distancing and social isolation measures were put in place, there were several...
Merle van den Akker
Apr 22, 20204 min read
Interview with Michael Hallsworth
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 20, 20205 min read
COVID-19: The Aftermath from a Behavioral Science Perspective
Spending In my previous articles on spending during COVID-19 and on journaling your spending I have already addressed that COVID-19 is a...
Merle van den Akker
Apr 17, 20205 min read
Are You Panic Working Yet?
People react to stress and crises very differently. Some people deflate like a balloon and are unable to cope with the bare necessities...
Merle van den Akker
Apr 15, 20206 min read
Interview with Greg B. Davies
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 13, 20206 min read
Journaling Your Spending: Worth It?
When it comes to organizing our lives, we have increasingly moved to doing it all online. Our diaries are linked to our e-mail to...
Merle van den Akker
Apr 10, 20205 min read
COVID-19 and Personal Finance: The Ultimate Re-Set
We are currently all at home (well most of us as we don’t have vital-jobs). We can’t really go out. The only real break from home that we...
Merle van den Akker
Apr 8, 20206 min read
Interview with Colin Camerer
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Apr 6, 202011 min read
Fifty Shades Darker: More Dark Patterns Manipulating Your Behaviour!
Last week I released an article discussing three sets of dark patterns: fake scarcity, time pressure and hidden costs. Today, we dive...
Merle van den Akker
Apr 3, 20205 min read
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