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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Rory Sutherland
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 2, 20206 min read


How to Maintain a Good Relationship with Your PhD Supervisor
Doing a PhD is an exciting thing. If you’re straight out of education, it’s the probably the first time you’re completely on your own,...

Merle van den Akker
Feb 28, 20208 min read


But Would It Replicate in the Netherlands?
I had a conversation with Elina Halonen not too long ago. We talked about the Dutch Behavioural Science Network (DBSN), their blog and...

Merle van den Akker
Feb 26, 20204 min read


Interview with Evelyn Gosnell
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Feb 24, 20204 min read


Why I Don’t Believe In, But Do Support The FIRE Movement.
I have written about the FIRE movement (Financial Independence, Retire Early) before. And to be honest, I wasn’t too nice about the fact...

Merle van den Akker
Feb 21, 20204 min read


Preregistration: A Prerequisite for Good Science?
It’s the current bane of my life. I genuinely would not be surprised if the pre-registration for my second study, which is a big data...

Merle van den Akker
Feb 19, 20207 min read


Interview with Sam Tatam
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Feb 17, 20204 min read


My List of Best Books in Behavioural Science (as of yet)
I write a lot. Hopefully you have noticed that. But surprisingly, I have read, and hope to continue to read, even more. And yet, when...

Merle van den Akker
Feb 14, 20204 min read


Can Any Formula Tell You How Much Money To Save?
We are led to believe that there is a way to properly prepare for any financial disaster. But in the current (rapidly changing) economic...

Merle van den Akker
Feb 12, 20206 min read
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