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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Terrible Money Advice (Part II)
Recently I asked about the worst advice you had ever gotten. And damn, you did not disappoint. With all the “bad advice” that you have...

Merle van den Akker
Mar 11, 20206 min read


Interview with Joshua D. Greene
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 9, 20205 min read


Are You Trapped in a Multi-Level Marketing Scheme?
Have you been promised to get rich quick if you just sold your friends enough products? Multi-Level Marketing Schemes, from now on...

Merle van den Akker
Mar 6, 20205 min read


Absolutely Terrible Money Advice
Recently I asked about the worst advice you had ever gotten. And damn, you did not disappoint. So this article is dedicated to that...

Merle van den Akker
Mar 4, 20207 min read


Interview with Rory Sutherland
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Mar 2, 20206 min read


How to Maintain a Good Relationship with Your PhD Supervisor
Doing a PhD is an exciting thing. If you’re straight out of education, it’s the probably the first time you’re completely on your own,...

Merle van den Akker
Feb 28, 20208 min read


But Would It Replicate in the Netherlands?
I had a conversation with Elina Halonen not too long ago. We talked about the Dutch Behavioural Science Network (DBSN), their blog and...

Merle van den Akker
Feb 26, 20204 min read


Interview with Evelyn Gosnell
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Feb 24, 20204 min read


Why I Don’t Believe In, But Do Support The FIRE Movement.
I have written about the FIRE movement (Financial Independence, Retire Early) before. And to be honest, I wasn’t too nice about the fact...

Merle van den Akker
Feb 21, 20204 min read
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