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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Guy Champniss
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 20, 20207 min read
Pay Attention: Quitter's Day is Coming!
What day did you realise your resolutions were never going to happen? You'd think that having made our New Year's resolutions less than a...
Merle van den Akker
Jan 17, 20203 min read
Are You Wasting Your Time on Switching Costs?
Switching costs might not be a term you are familiar with. And reading the words for the first time might not give you even a remote...
Merle van den Akker
Jan 15, 20204 min read
Interview with Jeff Kreisler
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 13, 20204 min read
Are You Experiencing FOBO?
Have you heard of Fear Of a Better Option yet? We know that making choices is hard. The more choices we have, the less we explore, and...
Merle van den Akker
Jan 10, 20205 min read
Pay Yourself First
Money comes in. Money goes out. Bills, debt repayment, groceries etc. After all that, how’s your saving strategy going? Many of us dream...
Merle van den Akker
Jan 8, 20205 min read
Interview with Daniel Gilbert
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 6, 20204 min read
Behavioural Science - Where is it going?!
Hello lovely people and welcome to this blog in 2020! For the blog 2019 was a pretty good year! We have seen steady growth, especially...
Merle van den Akker
Jan 3, 20209 min read
Interview with Christian Hunt
Behavioural Economics is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Dec 30, 20195 min read
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