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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
The Price of Poverty
There is a high price to pay for living the life of those who don’t have any resources to pay it. Most people can imagine that being poor...
Merle van den Akker
Jan 29, 20205 min read
Interview with Tim Houlihan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 27, 20208 min read
Doing a PhD: Still Worth It?
As a PhD student I feel like I should be slightly biased when answering this question. But as I have recently been helping out...
Merle van den Akker
Jan 24, 20207 min read
How Much Money Will Make You Happy?
According to two Nobel Prize winners, 75k should be enough. Money and happiness. Two very different concepts that have gotten a lot of...
Merle van den Akker
Jan 22, 20205 min read
Interview with Guy Champniss
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 20, 20207 min read
Pay Attention: Quitter's Day is Coming!
What day did you realise your resolutions were never going to happen? You'd think that having made our New Year's resolutions less than a...
Merle van den Akker
Jan 17, 20203 min read
Are You Wasting Your Time on Switching Costs?
Switching costs might not be a term you are familiar with. And reading the words for the first time might not give you even a remote...
Merle van den Akker
Jan 15, 20204 min read
Interview with Jeff Kreisler
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 13, 20204 min read
Are You Experiencing FOBO?
Have you heard of Fear Of a Better Option yet? We know that making choices is hard. The more choices we have, the less we explore, and...
Merle van den Akker
Jan 10, 20205 min read
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