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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Preregistration: A Prerequisite for Good Science?
It’s the current bane of my life. I genuinely would not be surprised if the pre-registration for my second study, which is a big data...
Merle van den Akker
Feb 19, 20207 min read
Interview with Sam Tatam
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 17, 20204 min read
My List of Best Books in Behavioural Science (as of yet)
I write a lot. Hopefully you have noticed that. But surprisingly, I have read, and hope to continue to read, even more. And yet, when...
Merle van den Akker
Feb 14, 20204 min read
Can Any Formula Tell You How Much Money To Save?
We are led to believe that there is a way to properly prepare for any financial disaster. But in the current (rapidly changing) economic...
Merle van den Akker
Feb 12, 20206 min read
Interview with Paul Adams
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 10, 20205 min read
Nudging FORGOOD
There is yet another new Nudging tool on the market: FORGOOD. Is this the be-all end-all model we were looking for?! FORGOOD was...
Merle van den Akker
Feb 7, 20206 min read
The True Value of Going to Conferences
They take up time, money and energy that could ideally be spend on your research. However, you have to do them regardless! Conferences....
Merle van den Akker
Feb 5, 20204 min read
Interview with Matt Johnson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 3, 20206 min read
The Psychology of Poverty
There seems to be the genuine belief that if you just work hard enough, dream big and go hard, you will escape poverty. If you’re poor,...
Merle van den Akker
Jan 31, 20205 min read
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