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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Paul Adams
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 10, 20205 min read
Nudging FORGOOD
There is yet another new Nudging tool on the market: FORGOOD. Is this the be-all end-all model we were looking for?! FORGOOD was...
Merle van den Akker
Feb 7, 20206 min read
The True Value of Going to Conferences
They take up time, money and energy that could ideally be spend on your research. However, you have to do them regardless! Conferences....
Merle van den Akker
Feb 5, 20204 min read
Interview with Matt Johnson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Feb 3, 20206 min read
The Psychology of Poverty
There seems to be the genuine belief that if you just work hard enough, dream big and go hard, you will escape poverty. If you’re poor,...
Merle van den Akker
Jan 31, 20205 min read
The Price of Poverty
There is a high price to pay for living the life of those who don’t have any resources to pay it. Most people can imagine that being poor...
Merle van den Akker
Jan 29, 20205 min read
Interview with Tim Houlihan
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jan 27, 20208 min read
Doing a PhD: Still Worth It?
As a PhD student I feel like I should be slightly biased when answering this question. But as I have recently been helping out...
Merle van den Akker
Jan 24, 20207 min read
How Much Money Will Make You Happy?
According to two Nobel Prize winners, 75k should be enough. Money and happiness. Two very different concepts that have gotten a lot of...
Merle van den Akker
Jan 22, 20205 min read
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