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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Digital Detox: is it for you?
Doing a digital detox (refraining from using electronic connected devices like smartphones, computers, etc.) has become increasingly...
Merle van den Akker
Jul 22, 20195 min read
Motivation vs. Discipline
Most people want to change aspects of their life. We want to earn more, or just have more money left at the end of the month. We'd like...
Merle van den Akker
Jul 18, 20195 min read
Success or Snake oil?
Have you ever looked up what it takes to be successful in your field? Literally, type it into Google and you will thousands of articles...
Merle van den Akker
Jul 15, 20198 min read
Battle of the Behavioural Change Models
There is no lack of behavioural change models. There really isn't. On my blog in itself I have outlined quite a few. On other popular...
Merle van den Akker
Jul 12, 20196 min read
When Rich, When Poor...
You have just been paid. Sweet. Time to treat yourself! Time for dinners, drinks, clothes. Maybe it isn't even that drastic. It might not...
Merle van den Akker
Jul 8, 20195 min read
Biggest Misconceptions about doing a PhD
A lot of people decide that after their education they want to work in the "real world." Some of us decide that's a terrible idea and...
Merle van den Akker
Jul 4, 20199 min read
Behavioural Economics on Libra
Not too long ago Facebook released information on them creating a currency. The currency is called Libra (I’m a libra, is Mark Zuckerberg...
Merle van den Akker
Jun 27, 20196 min read
Tipping vs. Minimum Wage
Tipping, it's a phenomenon that has always baffled me. How much, when, but mainly why?! I didn't grow up in a tipping culture. Now you...
Merle van den Akker
Jun 24, 20195 min read
Who should do What?
Each country in the world is known for at least one major export product. For my own home I’m proud to say it is tulips. The Netherlands...
Merle van den Akker
Jun 21, 20196 min read
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