Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Katy is Global Head of Behavioural Science at Healthcare Research Worldwide (HRW) and founder of HRW Shift — a 16-strong in-house team dedicated to behaviour change in healthcare. Armed with an MSc in Communication specialising in quantitative research and semiotics, Katy bridges academia and industry to deliver evidence-based behavioural science to clients across pharma, OTC healthcare, and diagnostics. Her approach is rigorous, cross-disciplinary, and always grounded in val
Juan is the Managing Partner at Neovantas and Adjunct Professor of Behavioral Science and Marketing at IE Business School, University Carlos III of Madrid, and the University of Barcelona. Specialized in banking, insurance, and telecommunications, he has led projects across Europe and Latin America focused on the application of behavioral data to improve revenue, profitability, and customer experience. Juan holds an MSc in Behavioral Science with distinction from the London S
