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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Approaching Debt: Financially and Behaviourally.
Most New Year’s resolutions have a financial element to them. The most popular one? Debt reduction. If you’ve got one debt your approach...
Merle van den Akker
Jan 26, 20234 min read
Finding Your Money Personality
Have you ever considered your money personality? Sure, you know your own background; you know whether you were raised poor, rich or...
Merle van den Akker
Dec 15, 20225 min read
Back to the Basics: Save Now – Buy Later!
If you’ve been here a while you know I’m not a massive fan of either credit cards or their really-not-so-distant cousin, the BNPL...
Merle van den Akker
Dec 1, 20224 min read
How to Handle a Credit Card in a Behaviourally Informed Way.
In the previous article we discussed the many pitfalls of selecting a credit card and how to select a card in a behaviourally informed...
Merle van den Akker
Nov 17, 20226 min read
How to Select A Credit Card. In a Behaviourally Informed Way.
I have written a lot of articles on how easier payment methods are robbing you blind. It has very little to do with you, and much more...
Merle van den Akker
Nov 10, 20226 min read
Perceptions of Infinite Money: How Do You Teach People Money Does Have a Limit?
I recently taught another class on the intersections between payment methods, how people handle money and how they perceive money. During...
Merle van den Akker
Oct 13, 20225 min read
A Behavioural Scientific Case for Prepayment
Although the world may be filled with AfterPays, credit cards and other payment postponing methods, my behavioural science heart lies...
Merle van den Akker
Oct 6, 20225 min read
Seeing Volatile Income Through the Lense of Financial Decision Making
A while back I published a post on my own experience with payment cycles. I had switched from being paid on a monthly basis (UK) to being...
Merle van den Akker
Aug 25, 20226 min read
Subscribe Your Life Away!
In two previous articles I outlined what behavioural science had to say about managing money. And behavioural science had a lot to say....
Merle van den Akker
Aug 18, 20224 min read
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