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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
A Mixed Methods Approach for the Benefit of Behavioural Science
In terms of methodology behavioural science, amongst many other fields of study, has greatly benefited from developments in data science....
Merle van den Akker
Nov 3, 20225 min read
Interview with Arron Child
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...
Merle van den Akker
Oct 31, 20227 min read
Individual vs. System: Stop Blaming the Consumer!
Recently it seems an article by Chater and Loewenstein has gone viral. It’s their work on individual change perspectives in public policy...
Merle van den Akker
Oct 27, 20224 min read
Interview with Robert Slonim
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 24, 20225 min read
How Many Goals is Too Many Goals?
I talk to my friends and colleagues about behavioural science, a lot. This is likely hardly surprising to anyone involved, given that I...
Merle van den Akker
Oct 20, 20226 min read
Interview with Eric Singler
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...
Merle van den Akker
Oct 17, 20227 min read
Perceptions of Infinite Money: How Do You Teach People Money Does Have a Limit?
I recently taught another class on the intersections between payment methods, how people handle money and how they perceive money. During...
Merle van den Akker
Oct 13, 20225 min read
Interview with James Healy
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 10, 20226 min read
A Behavioural Scientific Case for Prepayment
Although the world may be filled with AfterPays, credit cards and other payment postponing methods, my behavioural science heart lies...
Merle van den Akker
Oct 6, 20225 min read
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