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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
How Many Goals is Too Many Goals?
I talk to my friends and colleagues about behavioural science, a lot. This is likely hardly surprising to anyone involved, given that I...
Merle van den Akker
Oct 20, 20226 min read
Interview with Eric Singler
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...
Merle van den Akker
Oct 17, 20227 min read
Perceptions of Infinite Money: How Do You Teach People Money Does Have a Limit?
I recently taught another class on the intersections between payment methods, how people handle money and how they perceive money. During...
Merle van den Akker
Oct 13, 20225 min read
Interview with James Healy
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 10, 20226 min read
A Behavioural Scientific Case for Prepayment
Although the world may be filled with AfterPays, credit cards and other payment postponing methods, my behavioural science heart lies...
Merle van den Akker
Oct 6, 20225 min read
Interview with Lucía Macchia
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Oct 3, 20222 min read
Interview with Paul Rozin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 26, 20228 min read
Using Behavioural Science to Upgrade Your Job
In the last article I explained how to save money during what is likely going to be a difficult time. Saving more money by cutting...
Merle van den Akker
Sep 22, 20227 min read
Interview with Steven Johnson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Sep 19, 20224 min read
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