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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Lucía Macchia
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Oct 3, 20222 min read


Interview with Paul Rozin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Sep 26, 20228 min read


Using Behavioural Science to Upgrade Your Job
In the last article I explained how to save money during what is likely going to be a difficult time. Saving more money by cutting...

Merle van den Akker
Sep 22, 20227 min read


Interview with Steven Johnson
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Sep 19, 20224 min read


Coping with the Cost of Living Crisis – a Behavioural Perspective
Housing prices have been on the up ever since I can remember, but now mortgage rates have increased too, suddenly making these houses...

Merle van den Akker
Sep 15, 202211 min read


Interview with Raphaelle March
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...

Merle van den Akker
Sep 12, 20225 min read


Seeing Volatile Income Through the Lense of Financial Decision Making
A while back I published a post on my own experience with payment cycles. I had switched from being paid on a monthly basis (UK) to being...

Merle van den Akker
Aug 25, 20226 min read


Interview with Dan Benjamin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 22, 20226 min read


Subscribe Your Life Away!
In two previous articles I outlined what behavioural science had to say about managing money. And behavioural science had a lot to say....

Merle van den Akker
Aug 18, 20224 min read
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