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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Coping with the Cost of Living Crisis – a Behavioural Perspective
Housing prices have been on the up ever since I can remember, but now mortgage rates have increased too, suddenly making these houses...

Merle van den Akker
Sep 15, 202211 min read


Interview with Raphaelle March
Behavioural Science is a rapidly expanding field with new research being developed across a multitude of topics and applications. This...

Merle van den Akker
Sep 12, 20225 min read


Seeing Volatile Income Through the Lense of Financial Decision Making
A while back I published a post on my own experience with payment cycles. I had switched from being paid on a monthly basis (UK) to being...

Merle van den Akker
Aug 25, 20226 min read


Interview with Dan Benjamin
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 22, 20226 min read


Subscribe Your Life Away!
In two previous articles I outlined what behavioural science had to say about managing money. And behavioural science had a lot to say....

Merle van den Akker
Aug 18, 20224 min read


Interview with Robin Schimmelpfennig
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 15, 20224 min read


A Crash Course in Understanding Meta-Analyses
A while back a meta-analysis on “The effectiveness of nudging…” was published and it took off, after it received a reply attacking its...

Merle van den Akker
Aug 11, 20225 min read


Interview with David Halpern
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 8, 20224 min read


Death of a Nudge (?)
For those tuned into the field of behavioural science, you cannot have missed the recent meta-analysis gone viral: “The effectiveness of...

Merle van den Akker
Aug 4, 20226 min read
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