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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Natalie Gold
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Aug 1, 20224 min read
History Repeats: Are We Due For Our Roaring Twenties?
In an article by Jeremy Gutsche there was a mention of the roaring twenties returning. To put this in a little context, Jeremy argues ...
Merle van den Akker
Jul 28, 20225 min read
Interview with Lasana Harris
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 25, 20223 min read
Why Achieving Your Goals Doesn’t Feel Like Anything: A Neuroscientific Explanation
You dreamt about it. You planned it. You worked on it. There were triumphs, initial sub-goals met. There were setbacks, life happened....
Merle van den Akker
Jul 21, 20226 min read
Interview with Kate Miller
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 18, 20224 min read
Having a No-Buy Month. Is It Worth It?
As you can imagine, I’m trying to stay on top of everything that happens in the behavioural science x personal finance sphere. I know all...
Merle van den Akker
Jul 14, 20225 min read
From FIRE to HOT: Another Movement Telling You How to Manage Your Money?!
I have written about FIRE before. It’s a financial movement meaning Financially Independent & Retire Early, which banks on the idea that...
Merle van den Akker
Jul 7, 20225 min read
Interview with Shai Davidai
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 4, 20225 min read
Immediate Gratification as Presented by Mainstream Media
In my previous article I talked about subscriptions; how they’re designed to fly under the radar payment wise, whilst at the same time...
Merle van den Akker
Jun 30, 20224 min read
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