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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.


Interview with Robin Schimmelpfennig
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 15, 20224 min read


A Crash Course in Understanding Meta-Analyses
A while back a meta-analysis on “The effectiveness of nudging…” was published and it took off, after it received a reply attacking its...

Merle van den Akker
Aug 11, 20225 min read


Interview with David Halpern
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 8, 20224 min read


Death of a Nudge (?)
For those tuned into the field of behavioural science, you cannot have missed the recent meta-analysis gone viral: “The effectiveness of...

Merle van den Akker
Aug 4, 20226 min read


Interview with Natalie Gold
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Aug 1, 20224 min read


History Repeats: Are We Due For Our Roaring Twenties?
In an article by Jeremy Gutsche there was a mention of the roaring twenties returning. To put this in a little context, Jeremy argues ...

Merle van den Akker
Jul 28, 20225 min read


Interview with Lasana Harris
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 25, 20223 min read


Why Achieving Your Goals Doesn’t Feel Like Anything: A Neuroscientific Explanation
You dreamt about it. You planned it. You worked on it. There were triumphs, initial sub-goals met. There were setbacks, life happened....

Merle van den Akker
Jul 21, 20226 min read


Interview with Kate Miller
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...

Merle van den Akker
Jul 18, 20224 min read
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