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Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Having a No-Buy Month. Is It Worth It?
As you can imagine, I’m trying to stay on top of everything that happens in the behavioural science x personal finance sphere. I know all...
Merle van den Akker
Jul 14, 20225 min read
From FIRE to HOT: Another Movement Telling You How to Manage Your Money?!
I have written about FIRE before. It’s a financial movement meaning Financially Independent & Retire Early, which banks on the idea that...
Merle van den Akker
Jul 7, 20225 min read
Interview with Shai Davidai
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jul 4, 20225 min read
Immediate Gratification as Presented by Mainstream Media
In my previous article I talked about subscriptions; how they’re designed to fly under the radar payment wise, whilst at the same time...
Merle van den Akker
Jun 30, 20224 min read
Interview with Preeti Kothamarthi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 27, 20226 min read
Updates on BNPL: Dropping Shares, New Players and Stacking Debt
In my previous post I outlined how the different shapes of money we are currently dealing with are likely influencing the way we perceive...
Merle van den Akker
Jun 23, 20225 min read
Interview with Yee Siang
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 20, 20225 min read
Stop creating solutions – Define the problem first!
A while back I had the pleasure of hearing Elina Halonen talk about COM-B. She is not the creator of this tool, but she is known for...
Merle van den Akker
Jun 16, 20225 min read
Interview with Liam Smith
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 13, 20226 min read
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