top of page
Behavioural Insights
Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.
Interview with Preeti Kothamarthi
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 27, 20226 min read
Updates on BNPL: Dropping Shares, New Players and Stacking Debt
In my previous post I outlined how the different shapes of money we are currently dealing with are likely influencing the way we perceive...
Merle van den Akker
Jun 23, 20225 min read
Interview with Yee Siang
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 20, 20225 min read
Stop creating solutions – Define the problem first!
A while back I had the pleasure of hearing Elina Halonen talk about COM-B. She is not the creator of this tool, but she is known for...
Merle van den Akker
Jun 16, 20225 min read
Interview with Liam Smith
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 13, 20226 min read
The Influence of Culture on Conspicuous Consumption
Conspicuous consumption – the idea of consuming as a signal of value to others – is something I always struggled to understand. Not...
Merle van den Akker
Jun 9, 20224 min read
Interview with Jana Gallus
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
Jun 6, 20224 min read
More Behavioural Financial Non-Advice
In part 1 I outlined 6 key pieces of information behavioural science has dug out on managing your money. We discussed knowing where your...
Merle van den Akker
Jun 2, 20226 min read
Interview with Jonathan Berman
Behavioural Science is a rapidly expanding field and everyday new research is being developed in academia, tested and implemented by...
Merle van den Akker
May 30, 20224 min read
bottom of page