Behavioural Insights

Thoughtful analysis of how psychology shapes financial behaviour, spending habits, and long term decision making, translating academic research into practical insights that help individuals make smarter, more intentional financial choices.

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Behavioural Science
Personal Finance
Interviews
PhD

Interview with Nupur Yogarajah

Nupur is a behavioural scientist, NHS clinical leader, GP, and accredited coach with 10+ years of leadership experience. She helps organisations create inclusive, high-performing cultures grounded in wellbeing, evidence, and behavioural change. She also founded Dr NY to offer a smarter, more rigorous alternative to surface-level wellbeing and leadership solutions. Using behavioural science frameworks, research insight, and a clinician’s lens, she works with senior leaders to

Merle van den Akker

Nov 24, 20259 min read

Interview with Antoine Ferrère

Antoine brings a unique blend of expertise in behavioral science, data science, and AI. With experience leading teams at Novartis as Global Head of Behavioral & Data Science, he has pioneered the integration of AI with behavioral insights to drive ethical decision-making and organizational transformation. His work has been published in MIT Sloan Management Review and Harvard Business Review, focusing on psychological safety, ethical conduct, and building behavioral science ca

Merle van den Akker

Nov 10, 20258 min read

Interview with Natalia le Gal

Natalia is the founder of Behava, a behaviour change practice born from her lifelong curiosity about why people do what they do. With a background in Anthropology and International Relations from the University of Aberdeen and a Master’s in Eco-Innovation from Université de Versailles, Natalia’s journey has been driven by a desire to uncover the deeper motivations behind human actions. After eight years in PR, marketing, and sales for electric vehicle charging solutions, she

Merle van den Akker

Oct 27, 202510 min read

Interview with Ella Howes

Ella is a PhD student funded by the Trials Methodology Research Partnership (TMRP) Doctoral Training Partnership (DTP), based at the University of Leeds. Her PhD is looking at what needs to be considered when adapting a complex intervention for remote delivery within a trial. Previously, Ella worked as a translational behavioural scientist on the Human Behaviour Change Project, led by Professor Susan Michie. Ella has also delivered a number of training courses on the Behaviou

Merle van den Akker

Oct 13, 20256 min read